Media Blog1- Miss fowler

1) Gauntlett suggests that the "mass media is a force for change." This links with 'That Boss Life' by Maybelline as they use a man who uses makeup in the advert. Traditionally, people wouldn't usually associate men with makeup; stereo-typically, only women wore makeup. The advert subverts the traditional views. 2) Gauntlett suggests that "television programmes, pop songs, adverts, movies and the internet provide numerous kinds of 'guidance'" therefore, "we lap up this material because the social construction of identity today is the knowing social construction of identity." This means that we listen to the 'guidance' that is given to us through the media which changes the way that we our, forming our identities. 3) Both CSPs reflect the idea that "the twentieth century are less tolerant of homosexuality." In the Maybelline advert, one of the promoters is a famous homosexual man. It demonstrates how everyone is becom

1. Mistry suggests that advertising over the years has increased the use of sexuality and gender roles. 2. Females were almost always objectified in magazines and were presented as submissive toward males. They were portrayed as maternal and were usually housewives who looked after kids, the house and their husbands. 3. The increasing influence of clothes and makeup meant that women were seen as objects that you could make to look nice. 4. Laura Mulvey came up with the male gaze. She believed that people admired and 'gazed' at others due to their appearance. its refers to the fact that women are there for men to look at. 5. From the mid-1970s, there was an increase of distinct images that were called 'New Woman'; they were seen as the representative of the 'changing reality of women's social position and of the influence of the women's movement.'(Van Zoonen). The 'New Woman' was meant to be 'independent, confident and assertive finding sa

Wider reading: 1. In the 1960s, advertising techniques were shown in a time of new and improved way to advertise. Back then, advertising agencies focused on the creativity when planning their campaigns. Score reflects that change as it focuses more on gender roles and sexuality more than it focuses on the product itself. It is significant as the advert symbolises how women were; it objectified the women because they are admiring the male while they carry him- this signifies the fact that men are dominant. 2. During the post war period, campaigns included the idea that women should stick to being housewives. 3. The props that are used in this advert reinforce the idea of gender roles. For example, the only male is holding a gun; this could assert his masculinity and automatically give him all of the power. Also, it could be see as a phallic symbol; the women are all reaching up to him to get their hands on him. This could be seen as sexual as all of the women want him. Also, the cost

Close-textual analysis: Cinematography: camera shots and movement: Zooms- fast paced, draws in audience, audience involvement, mimics vlogging. Tracking zoom when their makeup is done. Close up of the product (mascara)- enhances the success of it. Close up of the eyes- demonstrates the product in use and how good it is. Narrative & Genre: narrative theory and sub-genre: Heroes; they give a transformative influence (quest). Quest to get mascara- luxury/quest for fame /perfect. The bell boy is considered as the 'donor'- he gives them the gold suitcase. Mise-en-scene: costume and props: Juxtaposition between costumes. Intertextuality/ parody- mascara is treated like money- excess/ wealth/ priceless. The product features in most shots- this reinforces then synergy/ focus. The suitcase is a reference to an action movie code- quest/ mission success. Gold motif. Mise-en-scene: actors, setting, lighting and colour: Stereotypical 'camp' effem

1)Oh Comely introduces itself: "Oh Comely is a powerful mix of  words and pictures, stylish presented and much loved by its readers. It provides an alternative to the 'pile-it-high' aesthetic of mainstream magazines for young women... it is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice". 2)Print and circulation statistics are much smaller than Men's Health statistics which highlights the fact that Oh Comely targets a niche audience and is therefore smaller than Men's Health as it targets a mainstream audience. 3)Through traditional independent stores. 4)The primary target audience varies from 27-35 individuals who would read this primarily in the upper class. The demographic would be ABC1 who are educated as they are more likely to pick up a niche magazine. 5)I think that reformers would be attracted to Oh Comely. Reformers want to change the world/

ICEBERG PRESS: 1) 2)Mission statement- Its all about the audience. Chase the work, not the money. Compromise isn't our friend. We always make time for new ideas. We are stronger when working together. Every year, we help a cause. We believe in a thing called print. 3) They publish 'Oh Comely' and 'The Simple Things'. 4) Both magazines are aesthetically similar- Simplistic; this illustrates their sophistication. Feminine. Don't contain any sense of objectification/ sexualisation. 5)Hearst communications produce many print publications whereas Iceberg Press own two magazines (Oh Comely and Simple Things. WRITERS EDIT JOURNAL ARTICLE 1)Independent print magazines are not owned by any large corporations. They control their own publication and distribution. 2)Hamilton believes that the more niche/ smaller magazines are slowly thriving. 3)Kinfolk try's to help readers to simplify their lives, cultivate community and spend more time with their l