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Showing posts from July, 2019

Oh Comely; audience

1)Oh Comely introduces itself: "Oh Comely is a powerful mix of  words and pictures, stylish presented and much loved by its readers. It provides an alternative to the 'pile-it-high' aesthetic of mainstream magazines for young women... it is a breath of fresh air for a creative audience desperate to find something that speaks to them directly in an accessible, intelligent and interesting voice". 2)Print and circulation statistics are much smaller than Men's Health statistics which highlights the fact that Oh Comely targets a niche audience and is therefore smaller than Men's Health as it targets a mainstream audience. 3)Through traditional independent stores. 4)The primary target audience varies from 27-35 individuals who would read this primarily in the upper class. The demographic would be ABC1 who are educated as they are more likely to pick up a niche magazine. 5)I think that reformers would be attracted to Oh Comely. Reformers want to change the world/

Oh Comely: industries case study

ICEBERG PRESS: 1) 2)Mission statement- Its all about the audience. Chase the work, not the money. Compromise isn't our friend. We always make time for new ideas. We are stronger when working together. Every year, we help a cause. We believe in a thing called print. 3) They publish 'Oh Comely' and 'The Simple Things'. 4) Both magazines are aesthetically similar- Simplistic; this illustrates their sophistication. Feminine. Don't contain any sense of objectification/ sexualisation. 5)Hearst communications produce many print publications whereas Iceberg Press own two magazines (Oh Comely and Simple Things. WRITERS EDIT JOURNAL ARTICLE 1)Independent print magazines are not owned by any large corporations. They control their own publication and distribution. 2)Hamilton believes that the more niche/ smaller magazines are slowly thriving. 3)Kinfolk try's to help readers to simplify their lives, cultivate community and spend more time with their l