Media Blog1- Miss fowler

1)Laura Bates created the 'Everyday Sexism' project in order to speak out about sexual harassment and to destroy the normalisation of it. 2)This project links to post-feminism as it trys to encourage gender equality. Although women's rights have become more significant, they aren't as strong as men's rights. Feminism is necessary in today's society as women are sexually exploited on a daily basis and society often normalises it. 3)Technology was essential to the success of this project as it made it easy to spread the word by sharing and the use of hashtags. 4)I believe that the Everyday Sexism project will be required for a while in the future as sexual exploitation has been normalised therefore, we may not be able to change other peoples views and opinions. MEDIA MAGAZINE: the fourth wave? 1)Networked feminism is when it is divided into 'waves'; they explain the different contexts behind them culturally. It started when feminism came about. Femin

1) Gauntlett suggests that the "mass media is a force for change." This links with 'That Boss Life' by Maybelline as they use a man who uses makeup in the advert. Traditionally, people wouldn't usually associate men with makeup; stereo-typically, only women wore makeup. The advert subverts the traditional views. 2) Gauntlett suggests that "television programmes, pop songs, adverts, movies and the internet provide numerous kinds of 'guidance'" therefore, "we lap up this material because the social construction of identity today is the knowing social construction of identity." This means that we listen to the 'guidance' that is given to us through the media which changes the way that we our, forming our identities. 3) Both CSPs reflect the idea that "the twentieth century are less tolerant of homosexuality." In the Maybelline advert, one of the promoters is a famous homosexual man. It demonstrates how everyone is becom

1. Mistry suggests that advertising over the years has increased the use of sexuality and gender roles. 2. Females were almost always objectified in magazines and were presented as submissive toward males. They were portrayed as maternal and were usually housewives who looked after kids, the house and their husbands. 3. The increasing influence of clothes and makeup meant that women were seen as objects that you could make to look nice. 4. Laura Mulvey came up with the male gaze. She believed that people admired and 'gazed' at others due to their appearance. its refers to the fact that women are there for men to look at. 5. From the mid-1970s, there was an increase of distinct images that were called 'New Woman'; they were seen as the representative of the 'changing reality of women's social position and of the influence of the women's movement.'(Van Zoonen). The 'New Woman' was meant to be 'independent, confident and assertive finding sa