Media Blog1- Miss fowler

                    1) There are white American males and females. 2) The main male character is seen as dominant whereas the girl is seen as alternative. 3) The main stereotype in this is a heroic male character who attempts to save a vulnerable and emotional female. Also, the white male is seen as academic and educated. 4) Taken could potentially offend Eastern European people as it is suggesting that they are all criminals who kidnaps girls. 5) Mainstream film and television texts use stereotypes to communicate a certain message throughout a story line.

OFCOM REPORT 1) The way people view content these days are different. Generally, people tend to watch TV on their smartphones or tablets therefore, TV could get more modernised. Also, younger people, up to 45 years old, watch non public service broadcasting TV. 2) There is a difference considering viewing hours between certain ages. E.g: people aged 65+ had an average viewing time of 5 hours and 44 minutes however, people aged 16-24 had an average viewing time of 1 hour 54 minutes. 3) This report suggests that public service broadcasting channels satisfy the audience as they are still used regularly by 83% of people. 4) In 2016, public service broadcasting channels spent £2.6 billion on UK originated content. GOLDSMITHS REPORT 1) The report states that there is new technology and you can watch on demand. There is also a change in the consumer's behaviour. 2) The report suggests that the following principles need to be embedded in regulation of public service broadcas

Sainsburys Sainsburys is a family supermarket therefore, it is a friendly company. It is the second largest supermarket in the supermarket. The supermarket claims that their products are good value for money furthermore, they sell good quality products at a lower price. Sainsburys could fit into Dyers lines of appeal: happy families- as the quality is good however it isn't expensive also, there are a variety of products for everyone in the family. Due to the prices, a big family won't be spending a lot on products. Sainsburys is about value for money. Sainsburys in one word: comprehensive. Gucci Gucci is considered as a luxury brand as they are very expensive however they believe that their products are worth a lot of money as they are extremely high quality. Everyone knows their brand as they have specific patterns therefore, they are recognisable. Gucci could fit into Dyers lines of appeal: rich, luxurious lifestyles- because they sell luxurious and expensive products