Skip to main content

Public service broadcasting

OFCOM REPORT

1) The way people view content these days are different. Generally, people tend to watch TV on their smartphones or tablets therefore, TV could get more modernised. Also, younger people, up to 45 years old, watch non public service broadcasting TV.

2) There is a difference considering viewing hours between certain ages. E.g: people aged 65+ had an average viewing time of 5 hours and 44 minutes however, people aged 16-24 had an average viewing time of 1 hour 54 minutes.

3) This report suggests that public service broadcasting channels satisfy the audience as they are still used regularly by 83% of people.

4) In 2016, public service broadcasting channels spent £2.6 billion on UK originated content.


GOLDSMITHS REPORT

 1) The report states that there is new technology and you can watch on demand. There is also a change in the consumer's behaviour.

2) The report suggests that the following principles need to be embedded in regulation of public service broadcasting in the future: independence, universality, citizenship, quality and diversity.

3) The report says that the BBC's licence fee is 'vulnerable' because of the new technology that has been created/ is being created. However, they have included diversity. They also said that the BBC should expand to the online world as it has a growing popularity. Finally, they suggested that the BBC should produce a range of shows therefore it will be suited to all audiences.

4) The report clearly states that Channel 4 is very important to public service broadcasting; it airs content towards diverse audiences and it's remit has develops as time goes on. However, they have been criticised as they don't produce enough content for older kids.

5) The reports suggested that Channel 4 start to produce for children/ young adults as they would become more popular therefore, the watch time would increase. Also they said that Channel 4 shouldn't be privatised.

6) The report says that digital content providers contain the characteristics of public service broadcasting.

7) The report states that 'television with the characteristics of public service broadcasting now appears outside the service system'. They said that the growing contribution to digital media should be boosted by a specific public intervention.

MY OPINION ON PUBLIC SERVICE BROADCASTING
1) I think that the BBC should retain it's position as the UK's public service broadcaster as it is still watched. However, it should be reviewed every so often just in case the popularity decreases highly.

2)BBC does have a role in the 21st century digital world as there is 'I player' therefore, BBC is accessible on technology.

3) I think that the BBC's licence fee should change as not everyone wants to watch it therefore, if people want to be able to watch BBC channels, they should be able to choose. If they choose then those are the people who should pay.

Comments

Post a Comment

Popular posts from this blog

Score Advert

Wider reading: 1. In the 1960s, advertising techniques were shown in a time of new and improved way to advertise. Back then, advertising agencies focused on the creativity when planning their campaigns. Score reflects that change as it focuses more on gender roles and sexuality more than it focuses on the product itself. It is significant as the advert symbolises how women were; it objectified the women because they are admiring the male while they carry him- this signifies the fact that men are dominant. 2. During the post war period, campaigns included the idea that women should stick to being housewives. 3. The props that are used in this advert reinforce the idea of gender roles. For example, the only male is holding a gun; this could assert his masculinity and automatically give him all of the power. Also, it could be see as a phallic symbol; the women are all reaching up to him to get their hands on him. This could be seen as sexual as all of the women want him. Also, the cost...
Post a Comment
Read more

Semiotics: icon, index, symbol blog task

This is an index as it clearly says 'no entry'. If it was a sign without words, it would be an icon . This is important because if you go somewhere that you aren't allowed to enter, it could result into you getting into a lot of trouble or even danger. This is an icon. the majority of the society would recognise this icon anywhere and they would know that it is the icon that represents instagram, a popular social media application. This is a symbol . although it doesn't immediately imply anything, people know that this is a sign for disabled people. It may mean that there is disabled access. Icons and indexes are important because they portray a message for us to understand. Everyone is able to understand them because the image or word clearly implies that its about a specific topic or object. Global brands may avoid using symbols when advertising and marketing as some symbols don't mean the same in other countries because they may be cultural t...
Post a Comment
Read more

CASE STUDY: everyday sexism

1)Laura Bates created the 'Everyday Sexism' project in order to speak out about sexual harassment and to destroy the normalisation of it. 2)This project links to post-feminism as it trys to encourage gender equality. Although women's rights have become more significant, they aren't as strong as men's rights. Feminism is necessary in today's society as women are sexually exploited on a daily basis and society often normalises it. 3)Technology was essential to the success of this project as it made it easy to spread the word by sharing and the use of hashtags. 4)I believe that the Everyday Sexism project will be required for a while in the future as sexual exploitation has been normalised therefore, we may not be able to change other peoples views and opinions. MEDIA MAGAZINE: the fourth wave? 1)Networked feminism is when it is divided into 'waves'; they explain the different contexts behind them culturally. It started when feminism came about. Femin...
Post a Comment
Read more