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Industries: brand values

Sainsburys
Sainsburys is a family supermarket therefore, it is a friendly company. It is the second largest supermarket in the supermarket. The supermarket claims that their products are good value for money furthermore, they sell good quality products at a lower price. Sainsburys could fit into Dyers lines of appeal: happy families- as the quality is good however it isn't expensive also, there are a variety of products for everyone in the family. Due to the prices, a big family won't be spending a lot on products.

Sainsburys is about value for money.

Sainsburys in one word: comprehensive.

Gucci
Gucci is considered as a luxury brand as they are very expensive however they believe that their products are worth a lot of money as they are extremely high quality. Everyone knows their brand as they have specific patterns therefore, they are recognisable. Gucci could fit into Dyers lines of appeal: rich, luxurious lifestyles- because they sell luxurious and expensive products and they are a popular brand; many people want to buy their products.

Gucci is a brand about high quality with their own personal designs.

Gucci in one word: original.

Primark
Primark is an inclusive brand which sells their products for an amazingly cheap price. They claim that their prices do not reflect the quality of their products. They could fit into Dyers lines of appeal: happy families- they sell womens, mens and childrens clothing as well as homeware; they sell a wide range of products which cater for everyone, making them inclusive.

Primark is about value for money as well as quality.

Primark in one word: inclusive.

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