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Men's Health: audience

1)They introduce themselves as 'the biggest-selling men's lifestyle magazine, both in the UK and worldwide'.
2)The introduction suggests that being 'masculine' means that you have a healthy lifestyle which involves you getting fit/ looking fit.
3)Men's Health is much more popular than GQ and Esquire. Their circulation is 180 and their total readership is 995. Their rivals have much lower statistics.
4)Circulation is the actual number of copies that are printed and distributed whereas readership is how many people have read it (online and in print).
5)
6)Usually, readers use their phones when interacting digitally.
7)Men's health reach out to over 1 million people across social platforms.
8)"Men's Health readers are affluent, intelligent and successful."
9)Their fashion philosophy is: stylish, contemporary, wearable and individual.  Men's Health readers spend around £1.1bn on fashion in a year.
10)
11)73% of the readers use moisturiser daily. This suggests that masculinity involves taking care of yourself and taking time to groom yourselves to look good.
12)"Men's Health readers are fitness evangelists and early adopters of tech."
13)The three brand extensions are urban active, synchronised and epicure. Urban active covers sports- luxe fashion. Synchronised is their annual watch special which is produced with the industries leading horologists. Epicure is about making the best food and drinks.
14)DEMOGRAPHICS- males aged 25-40 who have disposable income. Generally they have A,B,C1 professions; they have more money due to their high level of education.
PSYCHOGRAPHICS - They are either explorers or aspirers.
15)The also have a health product range.
16)Global statistics:
International editions- 37
Countries published- 60
Global circulation- 4.5 million
Global readership- 26.7 million
Websites- 25
Uniques- 23.7 million
Social media footprint- 19.3 million
17)The calendar editorial specials suggests that the audience is predominantly explorers as they are based on adventure/ the outdoors. However, they have kept it urban therefore, they have kept is mainstream.
18)Audience pleasures:
Surveillance- they share knowledge about fitness and dieting.
Personal identity- personal work out tips.
19)Men's Health readers generally have well paid jobs as they have disposable income.
20)Men's health has managed to remain profitable as they have expanded into the lifestyle genre therefore, there is a wider variety of content that suits everybody. Also, it is a popular topic therefore, people with disposable income will continue to read it in print/ online.


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