Introduction to representation

1) There are white American males and females.

2) The main male character is seen as dominant whereas the girl is seen as alternative.

3) The main stereotype in this is a heroic male character who attempts to save a vulnerable and emotional female. Also, the white male is seen as academic and educated.

4) Taken could potentially offend Eastern European people as it is suggesting that they are all criminals who kidnaps girls.

5) Mainstream film and television texts use stereotypes to communicate a certain message throughout a story line.

Comments

Semiotics: icon, index, symbol blog task

This is an index as it clearly says 'no entry'. If it was a sign without words, it would be an icon . This is important because if you go somewhere that you aren't allowed to enter, it could result into you getting into a lot of trouble or even danger. This is an icon. the majority of the society would recognise this icon anywhere and they would know that it is the icon that represents instagram, a popular social media application. This is a symbol . although it doesn't immediately imply anything, people know that this is a sign for disabled people. It may mean that there is disabled access. Icons and indexes are important because they portray a message for us to understand. Everyone is able to understand them because the image or word clearly implies that its about a specific topic or object. Global brands may avoid using symbols when advertising and marketing as some symbols don't mean the same in other countries because they may be cultural t...

Maybelline 'That Boss Life': case study & wider reader

Close-textual analysis: Cinematography: camera shots and movement: Zooms- fast paced, draws in audience, audience involvement, mimics vlogging. Tracking zoom when their makeup is done. Close up of the product (mascara)- enhances the success of it. Close up of the eyes- demonstrates the product in use and how good it is. Narrative & Genre: narrative theory and sub-genre: Heroes; they give a transformative influence (quest). Quest to get mascara- luxury/quest for fame /perfect. The bell boy is considered as the 'donor'- he gives them the gold suitcase. Mise-en-scene: costume and props: Juxtaposition between costumes. Intertextuality/ parody- mascara is treated like money- excess/ wealth/ priceless. The product features in most shots- this reinforces then synergy/ focus. The suitcase is a reference to an action movie code- quest/ mission success. Gold motif. Mise-en-scene: actors, setting, lighting and colour: Stereotypical 'camp' effem...

Public service broadcasting

OFCOM REPORT 1) The way people view content these days are different. Generally, people tend to watch TV on their smartphones or tablets therefore, TV could get more modernised. Also, younger people, up to 45 years old, watch non public service broadcasting TV. 2) There is a difference considering viewing hours between certain ages. E.g: people aged 65+ had an average viewing time of 5 hours and 44 minutes however, people aged 16-24 had an average viewing time of 1 hour 54 minutes. 3) This report suggests that public service broadcasting channels satisfy the audience as they are still used regularly by 83% of people. 4) In 2016, public service broadcasting channels spent £2.6 billion on UK originated content. GOLDSMITHS REPORT 1) The report states that there is new technology and you can watch on demand. There is also a change in the consumer's behaviour. 2) The report suggests that the following principles need to be embedded in regulation of public service broadcas...

Media Blog1- Miss fowler

Search This Blog