1. Mistry suggests that advertising over the years has increased the use of sexuality and gender roles.
2. Females were almost always objectified in magazines and were presented as submissive toward males. They were portrayed as maternal and were usually housewives who looked after kids, the house and their husbands.
3. The increasing influence of clothes and makeup meant that women were seen as objects that you could make to look nice.
4. Laura Mulvey came up with the male gaze. She believed that people admired and 'gazed' at others due to their appearance. its refers to the fact that women are there for men to look at.
5. From the mid-1970s, there was an increase of distinct images that were called 'New Woman'; they were seen as the representative of the 'changing reality of women's social position and of the influence of the women's movement.'(Van Zoonen). The 'New Woman' was meant to be 'independent, confident and assertive finding satisfaction in the world of work and recreation, seeking excitement, adventure and fulfilment'.(Cagan). Van Zoonen said that the ability of the images to erode traditional stereotypes for women is superficial.
6. Van Zoonen says that women should 'look forward to dressing for the office''- it should boots women's confidence and courage to present themselves. (Jenni Barnes working style, clothing range).
7. Barthel suggests that male power is not in danger and says that "today's young women can successfully storm the bastions of male power... without threatening their male counterparts." This means that there's no threat to male dominance.
8. Dyer suggests that "images are something of a misrepresentation of women's liberation. Agencies trying to accommodate new feminist attitudes in their campaigns, often miss the point and equate liberation with a type of aggressive sexuality and a very unliberated coy sexiness." He is saying that women are still being objectified and are presented as being 'easy' almost.
MEDIA MAGAZINE: beach bodies VS real women:
1. The campaign for the Protein World Beach bodies was introduced on the London underground in 2015. They were attempting to get the women's market too look their best for summer. In a complete frontal pose to the camera, the advert had a girl that permitted her figure/ body to be shown to the viewers.
2. This ad was obviously controversial as it was directed at the male gaze and sexualised women. The message created by the advert was aimed for women. The advert uses someone with an amazing figure and this is the type that other women desire and do not have. The model's body is sexually attractive to males and therefore, this depicts women as sexual objects.
3.The advert obviously suggested different things to males and females. However, the advert sexualised women to men; it aimed to portray the women's body as the ideal figure that every woman desires. It also suggests that 'beach bodies' attract the masculine audience.
4. Some of the audience gave off a negative reaction to the advert as they thought that it shamed peoples bodies which caused insecurities. They thought that this advert contains extremely sexist tones which objectified women.
5. The 'Dove Real Beauty' campaign was published in April 2013 and within the first month of its release, it had received more than 114 million opinions. This has resulted in it being the most viral ad ever. People have strongly commended the campaign as it indicates that females are often hyper-critical of their appearances and unable to see their own beauty.
6. Social media has allowed other people to access campaigns online therefore, they are able to discuss their own personal opinions on the with everyone. Also, social media allowed people to speak out about anything.
7.
8. I think that the representations of women have changed alot in the past 60 years. In the past, women were always objectified. In the modern day, women have gained more independence they experience objectification less.
2. Females were almost always objectified in magazines and were presented as submissive toward males. They were portrayed as maternal and were usually housewives who looked after kids, the house and their husbands.
3. The increasing influence of clothes and makeup meant that women were seen as objects that you could make to look nice.
4. Laura Mulvey came up with the male gaze. She believed that people admired and 'gazed' at others due to their appearance. its refers to the fact that women are there for men to look at.
5. From the mid-1970s, there was an increase of distinct images that were called 'New Woman'; they were seen as the representative of the 'changing reality of women's social position and of the influence of the women's movement.'(Van Zoonen). The 'New Woman' was meant to be 'independent, confident and assertive finding satisfaction in the world of work and recreation, seeking excitement, adventure and fulfilment'.(Cagan). Van Zoonen said that the ability of the images to erode traditional stereotypes for women is superficial.
6. Van Zoonen says that women should 'look forward to dressing for the office''- it should boots women's confidence and courage to present themselves. (Jenni Barnes working style, clothing range).
7. Barthel suggests that male power is not in danger and says that "today's young women can successfully storm the bastions of male power... without threatening their male counterparts." This means that there's no threat to male dominance.
8. Dyer suggests that "images are something of a misrepresentation of women's liberation. Agencies trying to accommodate new feminist attitudes in their campaigns, often miss the point and equate liberation with a type of aggressive sexuality and a very unliberated coy sexiness." He is saying that women are still being objectified and are presented as being 'easy' almost.
MEDIA MAGAZINE: beach bodies VS real women:
1. The campaign for the Protein World Beach bodies was introduced on the London underground in 2015. They were attempting to get the women's market too look their best for summer. In a complete frontal pose to the camera, the advert had a girl that permitted her figure/ body to be shown to the viewers.
2. This ad was obviously controversial as it was directed at the male gaze and sexualised women. The message created by the advert was aimed for women. The advert uses someone with an amazing figure and this is the type that other women desire and do not have. The model's body is sexually attractive to males and therefore, this depicts women as sexual objects.
3.The advert obviously suggested different things to males and females. However, the advert sexualised women to men; it aimed to portray the women's body as the ideal figure that every woman desires. It also suggests that 'beach bodies' attract the masculine audience.
4. Some of the audience gave off a negative reaction to the advert as they thought that it shamed peoples bodies which caused insecurities. They thought that this advert contains extremely sexist tones which objectified women.
5. The 'Dove Real Beauty' campaign was published in April 2013 and within the first month of its release, it had received more than 114 million opinions. This has resulted in it being the most viral ad ever. People have strongly commended the campaign as it indicates that females are often hyper-critical of their appearances and unable to see their own beauty.
6. Social media has allowed other people to access campaigns online therefore, they are able to discuss their own personal opinions on the with everyone. Also, social media allowed people to speak out about anything.
7.
8. I think that the representations of women have changed alot in the past 60 years. In the past, women were always objectified. In the modern day, women have gained more independence they experience objectification less.
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