The preferred reading is what the creator wants the audience to think about their advert. In this advert, the preferred reading is that Reebok is unique and it makes you a better person; I know this from the copy “I am what I am”. It is a bold statement which is written in bold writing so that it is clear and you can see it. The negotiated reading is a mixture between what the reader intends to portray and also a connotation that the reader didn't mean to give off to the audience, this could be a negative reading. Some people may say that it’s inspirational as there is a picture of 50 Cent and also a quote from him. However, he was involved in a lot of crime therefore, people could be influenced as he is well known for bad things as well as good things. The oppositional reading is the reading that the creator didn’t intend to make the reader think, this is negative. Some people may say that Reebok are promoting crime due to the finger prints as it connote criminality ...
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WWW: You clearly understand many of the media concepts and have analysed the products well to answer questions. EBI: You need to revise media theorists so you can evaluate by applying theories to your own ideas. Q1- I missed out this question as I didn't learn about the theorists. I need to be able to use theoretical framework to analyse how the poster uses narrative. Q2- I need to have an understanding of the theoretical framework that is demonstrated by consistently appropriate explanation and comparison of the connotations in the products. Q3- I don't have much knowledge and understanding on the influences of genre in media audiences and industries; this needs to be supported by appropriate and effective examples. Q4- Make sure that my judgements are always fully supported.
I chose A level media as I love to be able to infer because there is no limit. I didn't do GCSE media studies. I am unsure about my path after sixth form so that is why I study subjects that I enjoy/ find interesting. . I have an app on my phone which sends notifications about local new stories. The last film i watched was Venom. Skins is my favourite series. I spend around 3-5 hours on my phone; i know that this is way too much.
This poster is advertising Reebok clothing. There is a close up of 50 Cent who is an inspirational man to young adults. He is a well known rapper. Reebok has used him as a model in their advert due to is popularity and it will make people want to by their clothes because they have such a famous person featuring in their advert. He has a serious facial expression- it is a reflection of his attitude; it suggests that he has independence therefore, it is gritty. The lighting highlights of parts of his face; this also contributes to his overall seriousness. the fact that it suggests that he is independence could symbolise that Reebok is unique. it encourages their target audience of today's generation to buy their clothing as they want to be trendy but not look the same as everyone else. The theme of identity is carried throughout the advert as there is a picture of some finger prints next to the picture of the 50 Cent. No one has the same finger print- this also continues t...
This is an index as it clearly says 'no entry'. If it was a sign without words, it would be an icon . This is important because if you go somewhere that you aren't allowed to enter, it could result into you getting into a lot of trouble or even danger. This is an icon. the majority of the society would recognise this icon anywhere and they would know that it is the icon that represents instagram, a popular social media application. This is a symbol . although it doesn't immediately imply anything, people know that this is a sign for disabled people. It may mean that there is disabled access. Icons and indexes are important because they portray a message for us to understand. Everyone is able to understand them because the image or word clearly implies that its about a specific topic or object. Global brands may avoid using symbols when advertising and marketing as some symbols don't mean the same in other countries because they may be cultural t...