Skip to main content

Reception Theory


The preferred reading is what the creator wants the audience to think about their advert. In this advert, the preferred reading is that Reebok is unique and it makes you a better person; I know this from the copy “I am what I am”. It is a bold statement which is written in bold writing so that it is clear and you can see it. The negotiated reading is a mixture between what the reader intends to portray and also a connotation that the reader didn't mean to give off to the audience, this could be a negative reading. Some people may say that it’s inspirational as there is a picture of 50 Cent and also a quote from him. However, he was involved in a lot of crime therefore, people could be influenced as he is well known for bad things as well as good things. The oppositional reading is the reading that the creator didn’t intend to make the reader think, this is negative. Some people may say that Reebok are promoting crime due to the finger prints as it connote criminality and anti-social behaviour. This could potentially influence the younger generation into thinking that illegal activities are cool.


Image result for poster advertisement
The copy on this poster "have a break... have a kit kat" helps us to understand the preferred reading: kit kats help you to relax therefore, if you need a est with whatever you're doing, eating a kit kat ensures that you have a deserved break. The negotiated reading is that they help you to relax however, if you relax too much, you wont be able to get back to what you need to do. The oppositional reading is that this chocolate bar is able to totally distract you.

Comments

Post a Comment

Popular posts from this blog

Maybelline 'That Boss Life': case study & wider reader

Close-textual analysis: Cinematography: camera shots and movement: Zooms- fast paced, draws in audience, audience involvement, mimics vlogging. Tracking zoom when their makeup is done. Close up of the product (mascara)- enhances the success of it. Close up of the eyes- demonstrates the product in use and how good it is. Narrative & Genre: narrative theory and sub-genre: Heroes; they give a transformative influence (quest). Quest to get mascara- luxury/quest for fame /perfect. The bell boy is considered as the 'donor'- he gives them the gold suitcase. Mise-en-scene: costume and props: Juxtaposition between costumes. Intertextuality/ parody- mascara is treated like money- excess/ wealth/ priceless. The product features in most shots- this reinforces then synergy/ focus. The suitcase is a reference to an action movie code- quest/ mission success. Gold motif. Mise-en-scene: actors, setting, lighting and colour: Stereotypical 'camp' effem...
Post a Comment
Read more

CASE STUDY: everyday sexism

1)Laura Bates created the 'Everyday Sexism' project in order to speak out about sexual harassment and to destroy the normalisation of it. 2)This project links to post-feminism as it trys to encourage gender equality. Although women's rights have become more significant, they aren't as strong as men's rights. Feminism is necessary in today's society as women are sexually exploited on a daily basis and society often normalises it. 3)Technology was essential to the success of this project as it made it easy to spread the word by sharing and the use of hashtags. 4)I believe that the Everyday Sexism project will be required for a while in the future as sexual exploitation has been normalised therefore, we may not be able to change other peoples views and opinions. MEDIA MAGAZINE: the fourth wave? 1)Networked feminism is when it is divided into 'waves'; they explain the different contexts behind them culturally. It started when feminism came about. Femin...
Post a Comment
Read more

Semiotics: icon, index, symbol blog task

This is an index as it clearly says 'no entry'. If it was a sign without words, it would be an icon . This is important because if you go somewhere that you aren't allowed to enter, it could result into you getting into a lot of trouble or even danger. This is an icon. the majority of the society would recognise this icon anywhere and they would know that it is the icon that represents instagram, a popular social media application. This is a symbol . although it doesn't immediately imply anything, people know that this is a sign for disabled people. It may mean that there is disabled access. Icons and indexes are important because they portray a message for us to understand. Everyone is able to understand them because the image or word clearly implies that its about a specific topic or object. Global brands may avoid using symbols when advertising and marketing as some symbols don't mean the same in other countries because they may be cultural t...
Post a Comment
Read more