MIGRAIN October assessment LR

WWW:
You clearly understand many of the media concepts and have analysed the products well to answer questions.

EBI:
You need to revise media theorists so you can evaluate by applying theories to your own ideas.

Q1- I missed out this question as I didn't learn about the theorists. I need to be able to use theoretical framework to analyse how the poster uses narrative.

Q2- I need to have an understanding of the theoretical framework that is demonstrated by consistently appropriate explanation and comparison of the connotations in the products.

Q3- I don't have much knowledge and understanding on the influences of genre in media audiences and industries; this needs to be supported by appropriate and effective examples.

Q4- Make sure that my judgements are always fully supported.

Comments

Semiotics: icon, index, symbol blog task

This is an index as it clearly says 'no entry'. If it was a sign without words, it would be an icon . This is important because if you go somewhere that you aren't allowed to enter, it could result into you getting into a lot of trouble or even danger. This is an icon. the majority of the society would recognise this icon anywhere and they would know that it is the icon that represents instagram, a popular social media application. This is a symbol . although it doesn't immediately imply anything, people know that this is a sign for disabled people. It may mean that there is disabled access. Icons and indexes are important because they portray a message for us to understand. Everyone is able to understand them because the image or word clearly implies that its about a specific topic or object. Global brands may avoid using symbols when advertising and marketing as some symbols don't mean the same in other countries because they may be cultural t...

Maybelline 'That Boss Life': case study & wider reader

Close-textual analysis: Cinematography: camera shots and movement: Zooms- fast paced, draws in audience, audience involvement, mimics vlogging. Tracking zoom when their makeup is done. Close up of the product (mascara)- enhances the success of it. Close up of the eyes- demonstrates the product in use and how good it is. Narrative & Genre: narrative theory and sub-genre: Heroes; they give a transformative influence (quest). Quest to get mascara- luxury/quest for fame /perfect. The bell boy is considered as the 'donor'- he gives them the gold suitcase. Mise-en-scene: costume and props: Juxtaposition between costumes. Intertextuality/ parody- mascara is treated like money- excess/ wealth/ priceless. The product features in most shots- this reinforces then synergy/ focus. The suitcase is a reference to an action movie code- quest/ mission success. Gold motif. Mise-en-scene: actors, setting, lighting and colour: Stereotypical 'camp' effem...

Score Advert

Wider reading: 1. In the 1960s, advertising techniques were shown in a time of new and improved way to advertise. Back then, advertising agencies focused on the creativity when planning their campaigns. Score reflects that change as it focuses more on gender roles and sexuality more than it focuses on the product itself. It is significant as the advert symbolises how women were; it objectified the women because they are admiring the male while they carry him- this signifies the fact that men are dominant. 2. During the post war period, campaigns included the idea that women should stick to being housewives. 3. The props that are used in this advert reinforce the idea of gender roles. For example, the only male is holding a gun; this could assert his masculinity and automatically give him all of the power. Also, it could be see as a phallic symbol; the women are all reaching up to him to get their hands on him. This could be seen as sexual as all of the women want him. Also, the cost...

Media Blog1- Miss fowler

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