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COLLECTIVE IDENTITY- magazine cartoon


  1. Mass media texts offer a more diverse range representation theories than ever before.
  2. Audiences actively process the media messages regarding lifestyle and self identity.
  3. Gauntlett describes his field of study as 'self-initiated everyday creativity and cultures of making and exchanging'.
  4. He provides an overview of media theories which influence representations of identity.
  5. Sophisticated modern audiences are able to 'pick and mix'.

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