- Mass media texts offer a more diverse range representation theories than ever before.
- Audiences actively process the media messages regarding lifestyle and self identity.
- Gauntlett describes his field of study as 'self-initiated everyday creativity and cultures of making and exchanging'.
- He provides an overview of media theories which influence representations of identity.
- Sophisticated modern audiences are able to 'pick and mix'.
1)Laura Bates created the 'Everyday Sexism' project in order to speak out about sexual harassment and to destroy the normalisation of it. 2)This project links to post-feminism as it trys to encourage gender equality. Although women's rights have become more significant, they aren't as strong as men's rights. Feminism is necessary in today's society as women are sexually exploited on a daily basis and society often normalises it. 3)Technology was essential to the success of this project as it made it easy to spread the word by sharing and the use of hashtags. 4)I believe that the Everyday Sexism project will be required for a while in the future as sexual exploitation has been normalised therefore, we may not be able to change other peoples views and opinions. MEDIA MAGAZINE: the fourth wave? 1)Networked feminism is when it is divided into 'waves'; they explain the different contexts behind them culturally. It started when feminism came about. Femin
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