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Audience theory 1

Hypodermic needle:
1)The article to the hypodermic needle theory as the title is a straight forward point therefore, the audience may be forced into believing the one-sided statement and there is no counter argument to this. It's as if that the article is directly telling the reader. It says the violent video games affect our behaviour so the audience may see this statement and believe it.

2)Some people may criticise the talk talk front cover as some people may think that the word 'baby face' could be ageist by categorising all teens as immature and childish.

Two-step flow model:
1) The two-step flow model suggests that the audience are influenced by 'opinion leaders' therefore, social factors are important. This theory is relevant today to an extent as people are influenced by people who they look up to however, people choose what they take in and believe.

2)

3) The telegraph feature on Britain's most popular tweeters fit the two-step flow model as they mention several opinion leaders. I think that these people could possibly influence their audience to an extent as the audience could find a way in which they share the same ideas and beliefs over a certain topic.

4) Jamal Edwards could link to the two-step flow model as he originated from a poor background yet he was able to make it as a 'multimillionaire' at a young age therefore, poorer teens could potentially look up to him as an inspirational person because he had nothing; poorer teenagers are able to relate to him in that specific aspect. He gives the less fortunate population some hope so that they could one day be like him and make millions.

Uses and gratifications theory:
Diversion:
Stranger things could help the audience to divert from reality as it contains the theme of the supernatural.

Personal relationships:
Personal identity:
Surveillance:
BBC breakfast provides information for the audience about the world.

Dependency theory:
1) I don't think that people depend on the media as they develop their own opinions however, people sometimes rely on the media to back up their points. GIVE EXAMPLES/ EVIDENCE.

2)Technology develops everyday so the difference between the digital world from 15 years ago to now is high. This means that people have grown to rely on the media much more in today's society due to everyone sharing their opinions and ideas online; this means that these opinions are open to the world. People are more likely to search something up on the internet so reassure themselves about certain things that they could potentially argue against.

3) The media that I consume can have a huge impact on my emotions as it makes me feel insecure due to what reality could be for you. The media makes me reflect on my own life therefore, I always compare myself to something which seems so perfect online. Everyone knows that no one has a perfect life but we want it to be so, when we see something that you have missing in your life, it makes you think about how much better your life/ well being could be. Despite the negative outlook that the media can make you have, there are also many positive effects that you can gain from the media. Sometimes, i use the media to find out interesting facts that I've always wanted to know. The vary in ideas makes it more exciting as the media creates an online debate; it helps you to make a decision for yourself.

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