Media Blog1- Miss fowler

The preferred reading is what the creator wants the audience to think about their advert. In this advert, the preferred reading is that Reebok is unique and it makes you a better person; I know this from the copy “I am what I am”. It is a bold statement which is written in bold writing so that it is clear and you can see it. The  negotiated reading is a mixture between what the reader intends to portray and also a connotation that the reader didn't mean to give off to the audience, this could be a negative reading. Some people may say that it’s inspirational as there is a picture of 50 Cent and also a quote from him. However, he was involved in a lot of crime therefore, people could be influenced as he is well known for bad things as well as good things. The oppositional reading is the reading that the creator didn’t intend to make the reader think, this is negative. Some people may say that Reebok are promoting crime due to the finger prints as it connote criminality and a

WWW: You clearly understand many of the media concepts and have analysed the products well to answer questions. EBI: You need to revise media theorists so you can evaluate by applying theories to your own ideas. Q1- I missed out this question as I didn't learn about the theorists. I need to be able to use theoretical framework to analyse how the poster uses narrative. Q2- I need to have an understanding of the theoretical framework that is demonstrated by consistently appropriate explanation and comparison of the connotations in the products. Q3- I don't have much knowledge and understanding on the influences of genre in media audiences and industries; this needs to be supported by appropriate and effective examples. Q4- Make sure that my judgements are always fully supported.